Siblings in JBL's Studio series, so they share a family sound. It comes down to size, output and price.
| Area | Better | Why |
|---|
| Bass | evenly matched | Much the same reach (36Hz vs 36Hz). |
| Amplifier needs | evenly matched | Similar sensitivity (90dB vs 90dB) - both want much the same power. |
| Size | depends | Similar cabinet size - neither is easier to fit. |
| Expandability | B | JBL Studio 690: bi-amping. |
A JBL Studio 698 B JBL Studio 690
depends neither is better in the abstract - it turns on your room, your system or how you will use them. Only specs published for both speakers are judged; anything missing on either side is left out rather than guessed.
Which should you choose?
JBL Studio 690 has the edge on paper, though the margin is not large. The rows marked "depends" may matter more to you than the score does.
And remember what a spec sheet cannot show: how each looks in your room and whether the finish suits it, what dealer support and warranty are like where you live, and how they actually sound to you. If you can hear them first - ideally with your own music - that will tell you more than any number above.