We can compare 13 features from the published specs. The Samsung HW-Q990H is ahead on 6, the KEF XIO on none, and 7 are ties. The biggest difference for movies is height: the Samsung HW-Q990H has 4 ceiling-firing channels and the KEF XIO has 2. Only the Samsung HW-Q990H comes with a subwoofer, which matters when comparing the prices.